How to Write Compelling Communications
Secrets from Behavioural Science
Stream this recording multiple times at your convenience.
- $200.00 incl. GST
- PD hours: 1.25
Nicely written emails are not the same as behaviourally effective ones. With only 22% of business emails being read, it’s time to re-think how we engage our clients and stakeholders.
Don’t know how to position a fee increase? Concerned the letters and emails your staff write are not hitting the right note? Wasting valuable time trying to wordsmith your messages?
In this webinar packed with real life examples, Behavioural Specialist Bri Williams will take you through her golden rules of letter writing, including:
• Where most businesses go wrong
• Key principles from the new science of behavioural economics to engage your client/stakeholder
• When to use passive vs active voice
• Writing for good news vs bad news
• Using positive and negative tension to influence behaviour
• The differences between letters and emails
• The anatomy of an effective letter
Get the reaction your business wants to letters of engagement and appointment, welcome letters, proposals, renewals, seminar invitations, SOA letters, policy changes and ATO reminders. If people aren't responding to your correspondence like you'd hoped, this is the session for you.
Webinar Learning Outcomes:
• Key principles from the new science of behavioural economics to engage your client or stakeholder
• Two mistakes most businesses make when trying to persuade clients
• Effective use of subject lines, headings and “P.S.”
• Practice/business managers who want the letters and emails their staff write to be more effective and position the business in the right way
• Staff who write letters and emails
• Finance professionals who write/contribute to proposals
The webinar will be run by one of Australia's leading behavioural specialists, Bri Williams from People Patterns. A CPA with degrees in finance and applied psychology, Bri has worked with businesses of all sizes, including some of Australia's biggest financial institutions and SMEs including financial planning and accounting firms. Bri has written four books, including Behavioural Economics for Business and appears regularly on stage and in the media. She is also the first in Australia to establish a consultancy focused on the application of behavioural economics to everyday business and personal effectiveness.
You will be provided with:
• PowerPoint presentation slide deck
• Any Supporting documentation
• Webinar Recording to view multiple times for up to 6 months
• An opportunity to ask questions