E-LearningProfessional Skills

How Accounting Firms can OWN their Postcode

Duration
60 min
CPD
1.0 hour
Format
E-Learning
How Accounting Firms can OWN their Postcode

Overview

Understand and take action on the opportunities that exist for Accounting firms in their own backyards!

There are over 10,000 Accounting firms currently operating in Australia. More than 80% are located in city suburbs and rural towns.

Understanding the dynamics of your own backyard can lead to many benefits for your firm – improved influence, increased connections, recognised leadership and business growth opportunities.

Thousands of accounting firms, including your own, are ignoring the tremendous potential to grow their practices without leaving their own postcode – or in other words – their own backyard.

This webinar will help you learn and apply the key elements of the “OWN YOUR POSTCODE” framework. Content includes:

  • Detailing of the 3 most important things Accountants need to understand about their own backyard:
  • Learn the vital things you need to know about your postcode/locality;
  • Understand the ways to earn more work from your existing clients that they will thank you for; 
  • Discover techniques in making your firm relevant and attractive to potential clients in your postcode;
  • Two simple habits that will help you create and foster a greater profile for your firm in your own backyard! 
  • A case study of how one Australian-based Accounting firm (around 25 staff) is using the OWN YOUR POSTCODE framework to do more work for current clients and win new work from new clients.

Webinar Learning Outcomes:

  • A strong awareness of the economic and social aspects of the postcode in which they practice;
  • How to use the above information to craft the right message for your current clients and potential clients;

The building and maintenance of two simple habits that will help change your firm’s culture to be more externally-focussed;

Suited to:

  • This webinar is aimed at professionals working at all levels in public practice;
  • Useful for professional services firms of all sizes;
  • Introductory content.

You will also be provided with: 

  • PowerPoint Presentation 
  • Searchable Transcript
  • Any Supporting Documentation
  • Webinar Recording to view multiple times for up to 6 months
  • Q&A Session & follow up contact details

Course syllabus

3 lessons

  1. Video – How Accounting Firms can OWN their PostcodeVideo
  2. FeedbackSurvey
  3. Knowledge QuizTest

Your presenter

James Evangelidis, Principal Consultant, “What do Clients Really Want?”James Evangilidis

Over the last few years James has been researching and writing books about the accounting, legal & financial planning sectors. In addition, he has built an expertise in the use of LinkedIn in the areas of thought leadership, building community and collaboration. In 2013 James was awarded the status by BRW magazine as “The Most Connected Australian on LinkedIn” and in the LinkedIn top 100 most connected people in the world.

James is the author of six books, along with numerous professional articles, radio & podcast interviews and has guest-lectured at multiple Universities. He has provided consulting and training services to many large and small organisations.