E-LearningProfessional Skills

How To Craft a Compelling Elevator Pitch

Duration
60 min
CPD
1.0 hour
Format
E-Learning
How To Craft a Compelling Elevator Pitch

Overview

The right words to help you find new clients

Have you ever been stumped by the question, “So what do you do?” Do you respond like a deer in the headlights, or end up waffling around giving almost a complete answer. Or do you briefly summarise what you do in a way that is compelling and client-attractive.

An elevator pitch is a way of helping other people understand how you can help them solve their problems. It’s called an elevator pitch, as it’s meant to be just long enough to tell someone in a lift what you do before they get out at their stop. 

Whether you’re at a networking event or about to be introduced as a guest speaker, an elevator pitch can help you. When you get it right, it will allow you identify your most likely prospective customers, clarify your niche, and even help other people send referrals your way

Join this practical webinar with examples and ready-to-use templates to discover how some practitioners are crafting their elevator pitches, and ending up with more clients as a result.

Learning Outcomes:

Attendees will gain an understanding of how to identify the problems that their business can help solve and develop a professional ‘elevator pitch’ to articulate the value they can deliver. A summary to reference the material covered in the session will also be provided.

Suited to:

Accountants, financial, legal professionals and other advisers who want simple practical tools to create their own compelling elevator pitch.

This On Demand includes: 

  • a recording of the webinar Event which can be viewed multiple times
  • a PDF of the presenter’s PowerPoint
  • a verbatim Transcript
  • any supporting documentation
  • a CPD Certificate after successful completion of the Knowledge Quiz

Course syllabus

3 lessons

  1. Video – How to Craft a Compelling Elevator PitchVideo
  2. FeedbackSurvey
  3. Knowledge TestTest

Your presenter

Dr Abbie WidinGTM Co

runs a successful boutique consultancy (GTM Co) and designs go-to-market strategies. She coaches sole practitioners and professional firms, and helps them identify their highest potential clients, package their services and set their fees. She also helps them stay focused on their most effective business development opportunities.

She is also a director of both public and private Australian companies.