Selling Strategy – How to move Beyond Dollars for Hours
Overview
If you’re an accountant, lawyer or any other professional advisor, the “dollars for hours” model might be limiting your true potential
In the ever-evolving world of professional services, traditional billing methods are becoming obsolete. We need to move beyond dollars for hours.
Enter the realm of strategic advice — a goldmine that remains untapped for many. How do you sell it effectively? This session, “Selling Strategy,” is tailored for professionals like you.
Discover the art of positioning, valuating, and selling high-impact strategic advice that clients will deem invaluable. Not only will this transform your revenue stream, but it will also establish you as a visionary in your field, allowing you to command respect, trust, and loyalty.
Come along and discover how to sell strategic advice like a pro!
Learning Outcomes:
Attendees will leave this session with:
- An understanding of how to frame your expertise in a way that emphasizes its strategic value, making clients view your services not as mere suggestions, but as pivotal game-changers for their businesses
- Learn to move away from hourly billing and discover methods to price your advice based on its profound impact
- Essential techniques to communicate the importance and benefits of your strategic advice to potential clients
Suited to:
Accountants, Lawyers and other professional services providers.
This On Demand includes:
- a recording of the webinar Event which can be viewed multiple times
- a PDF of the presenter’s PowerPoint
- a verbatim Transcript
- any supporting documentation
- a CPD Certificate after successful completion of the Knowledge Quiz
Course syllabus
3 lessons
- Video – Selling Strategy – How to move Beyond Dollars for HoursVideo
- FeedbackSurvey
- Knowledge QuizTest
Your presenter
Dr Abbie Widin,GTM Co
Strategy Director, GTM Co.
Abbie runs a successful boutique consultancy and designs go-to-market strategies. She coaches sole practitioners and professional firms, and helps them identify their highest potential clients, package their services and set their fees. She also helps them stay focused on their most effective business development opportunities.
She is also a director of both public and private Australian companies.