Brand Building Strategies for Smaller Firms (1 of 2)
Key steps to develop your differentiated brand and positioning.
Stream this recording multiple times at your convenience.
- $180.00 incl. GST
- PD hours: 1
How smaller firms can achieve growth with stronger brands.
Smaller accounting firms generally don’t have access to the marketing resources of larger firms and, as a result, can struggle to develop an effective brand that attracts the type of client they want.
For most firms, the majority of new business still comes from direct referrals from existing clients and professional partners. However, progressive firms are really starting to achieve strong results through the effective use of online and network marketing activities.
We will present a step by step approach that any small firm can adopt to create real differentiation and then attract the type of clients they want through effective online marketing and external networking.
In this webinar, which is part 1 of the 2 part series, we will outline the key steps to develop your differentiated brand and positioning.
Then in part 2 of this series we will cover the effective use of online marketing and external networking strategies to achieve strong growth.
Webinar Learning Outcomes:
Use a step by step approach to develop a formal branding and positioning strategy to attract new clients to your firm.
Accountants, managers, partners, marketers and administrators of firms - essentially anyone who is involved in business development activities.
Dale Crosby has worked closely with accounting and advisory firms for the past 14 years. He has a specific interest in client communication and integration of compliance and advisory services within accounting firms. Dale has presented over 200 online sessions to accounting firms over the past 4 years.
You will be provided with:
• PowerPoint presentation slide deck
• Supporting documentation
• Webinar Recording to view multiple times for up to 6 months
• An opportunity to ask questions to the presenter